who we are, what we offer, and why.
(sun-DAY-kohs)
A play on the Greek sýndikos, root of "syndicate": an advocate, a defender. SUNDAE plus sýndikos. A syndicate of Tier 1 team and family members who are the core force multipliers behind every mission in the ecosystem.
That is this room.
Loyalty
Respect
Empathy
Passion
Love
"Love Replenishes Life."
These are not soft values. They are the standard we hold each other to, on and off the clock.
One umbrella.
Eight stories.
Every company feeds the others. Marketing funds the mission. The mission gives marketing something worth saying. Ice cream gets people in the door. Leadership keeps them growing. Kindness apps scale what we do in person.
Note: the public site lists only some of these today. This is the full roster.
Agency
Marketing OS
Brand + IP
Nonprofit
Kindness app
Movement
Hyper Hockey
Personal brandMarketing, technology,
and growth.
Marketing and technology agency in Fountain Hills, AZ. Over a decade of agency and consulting experience. We architect scalable marketing ecosystems, build custom SaaS platforms, and ship mobile apps for ambitious, high-ticket brands.
- Mission
- Help businesses reach their full potential with elite, transparent, results-driven growth strategies.
- Why
- Great businesses deserve marketing that actually works. SMG exists to make elite-level marketing and technology available to the businesses in our community.
Automated Execution and Resourcing Intelligence System
A self-service marketing operating system that does a business's marketing from A to Z. A full marketing department, delivered in one subscription.
Not coders guessing at marketing."
AERIS Cortex. One AI marketing director, not a pile of tools.
Open to the world.
Right now.
AERIS is a self-serve product. Anyone can subscribe, get their own instance, and have a full marketing operating system running for their brand.
One subscription
One instance, one brand, everything A to Z in a single monthly subscription.
Agency tier
Agencies add a dedicated project for every client they manage.
Their own instance
A dedicated project, gated and secure. Their data, their workspace.
Text messaging + connected accounts
SMS built in, plus their social, ad, email, and web accounts connected to AERIS.
Custom AERIS orb
The triangle orb color scheme aligned to their brand kit and colors.
Brand kit + knowledge base
Their brand, documents, and voice loaded so AERIS markets like them from day one.
SMG is the support element
Sundae Media Group services AERIS subscribers: onboarding, IT, and any issues. Subscribers get software plus a real team behind it.
Where every scoop
tells a story.
- Mission
- We believe in the magic of benevolence, individuality, empowerment and the power of self-belief. Inspired by the enchanting essence of faeries, we craft each scoop of our award-winning ice cream to ignite joy, creativity, and positive change in the world. Our vibrant artisanal cones, served from our whimsical tricycle ice cream cart, showcase weekly rotating, craveworthy flavors.
Each creation embodies the essence of a unique Faerie Tales Creamery character and their tale of courage, transformation, and love. These aren't just enchanting treats. They're inspiration in a cone, designed to awaken joy, spark creativity, and remind each person of the extraordinary strength they carry within to make the world a better, sweeter place. - Why
- It is our most public-facing brand and the front door to the ecosystem. It is also an original Intellectual Property universe we own.
Faerie Tales Creamery
The Cart
Our whimsical mobile cart, out in the community for pop-ups, events, and private bookings. Official grand opening May 7, 2026.
Faerie Tales Creamery App
Live loyalty app with a full rewards program and an advertising game. Collect Faerie Creations, earn points toward treats, play the ad game featuring partner businesses, find the cart, and meet the characters.
Parties + Events
Private bookings, community events, school events. The cart shows up wherever the story needs to be told.
The Ice Cream
Award-winning artisanal scoops, weekly rotating flavors, each one tied to an original Faerie Tales Creamery character.
Faerie Tales Creamery app. Creations, points, and the characters.
Leaders of the Realm
Our nonprofit and our movement. We mentor, empower, and transform lives through self-mastery, leadership, and service to humanity, for the next generation and seasoned visionaries alike.
- Mission
- Cultivate stewards of humanity: leaders rooted in honor, humility, kindness, and relentless self-improvement.
- Why
- This is the soul of SNDAEKOS. Every other company points people here.
- Four paths
- Self-Journey (the book), Guided Mentorship, the ARCHON Leader Development Series, and the Impact Leader Movement.
One standard.
ARCHON PHOENIX
The adult forge for
self-mastery.
Our adult leader development program, for those who commit to a life of honor, leadership, humility, kindness, and relentless self-improvement. The curriculum is the book: RISE, REIGN, LEAD: 20 Swords to Self-Mastery, trained one framework at a time, in person, with a cohort that holds the standard.
Self-mastery
Discipline, habits, emotional control.
Leading under pressure
Decision-making when stakes are real.
Communication + influence
Carrying a room with integrity.
Service + mentorship
Leadership measured by who you lift.
First responder training
A dedicated block honoring the people who run toward the problem.
The cohort
Trained, tested, and held together.
ARCHON YOUTH
Leaders forged, not found.
A leadership development and mentorship program for teens ages 14 to 17. We are not just building kind kids, we are building purposeful leaders.
- The objective
- Help young people navigate the digital landscape. Today's teens are the first generation raised inside the algorithm: told who to be by strangers, ranked by likes, handed identity off a feed. We give them what the phone cannot: real mentors, real challenges, real responsibility, and an authentic identity forged through experience.
- The curriculum
- RISE, REIGN, LEAD: 20 Swords to Self-Mastery, the same twenty frameworks as ARCHON PHOENIX, taught age-appropriately with the REALM companion app.
- How it works
- Weekly leadership sessions, small-group mentorship circles with vetted mentors, weekly character challenges, community service projects like Feed the Phoenix and the Holiday Hope Drive, and monthly parent integration.
ARCHON C-SUITE
Leadership from the top down.
Leader development for executives, founders, and owners: the people who set the tone for entire organizations and the families inside them.
- What
- The same ARCHON standard of honor, humility, kindness, and relentless self-improvement, applied to the rooms where culture gets decided.
- Who
- Executives, founders, and business owners who want their organizations to be led by character, not just by targets.
- Why
- When the top of an organization grows, everyone under it feels the difference: employees, customers, and the community.
Hidden Heartbeats Cinecast
The stories nobody sees.
Our storytelling and film arm. Cinematic features on the unseen stories of everyday people who lead with heart, and on the transformation happening inside our programs.
- Mission
- Put a spotlight on quiet courage and remind people what humanity looks like at its best.
- Why
- We are storytellers. This is where the stories become film, and film becomes reach for the whole ecosystem.
- Where to watch
- A dedicated YouTube channel and Instagram carry the Cinecast: every episode premieres there, built to be compelling on its own and to bring people into the mission.
- Objectives
- Lock the first slate of features, capture ARCHON, 12 Hour Friend, and HAT TRICK moments, and build the release cadence with SNDAE.
Vanguard Chapterhouse
The brotherhood and sisterhood.
Local chapters and gatherings where Leaders of the Realm members serve, volunteer, hold each other to the standard, and carry the mission into their own communities.
- Mission
- Turn members into a family and a family into a force for good wherever it lands.
- Why
- Programs end. Chapters do not. This is how the realm stays alive between sessions and grows beyond Fountain Hills.
- Objectives
- Stand up the first chapter here, define the chapter playbook, and log the service hours that carry the mission out into the community.
RISE, REIGN, LEAD:
20 Swords to Self-Mastery
Written by Sundae. Turn your pain into power. Turn your life into impact. Twenty frameworks (swords) that take a reader from insight to action. The book is also the curriculum: both ARCHON PHOENIX and ARCHON YOUTH are trained on its twenty swords.
The REALM app is the free workbook companion: victories, action plans, journal entries, chapter frameworks like A.R.M.O.R. and F.O.R.W.A.R.D., and community events.
Objective: book launch and distribution, REALM adoption, and using both as the on-ramp into ARCHON programs.
An anonymous, voice-based kindness app.
People record short, real messages of encouragement, compassion, and hope that are delivered to strangers who may need to hear them. The recipient hears a human voice speaking directly to them, even saying their name. No followers. No likes. No audience.
Not a Like, not a Comment...voice."
- Mission
- Remind people they are not alone.
- Why
- It scales the kindness we practice in person to anyone, anywhere.
- Objectives
- Stabilize the voice pipeline, get to a public beta, and seed the first wave of Ekhos.
Voices of the World. Ekhos sent, lives touched, countries reached.
One day. One stranger.
Twelve hours.
Free events, twice a month. Show up, get randomly paired with someone you have never met, and spend twelve hours together with no phones. Walking, eating, talking, stepping outside your comfort zone. One rule: be kind.
- Mission
- Remember how uniquely beautiful humanity is. Proximity is the cure for ignorance.
- Why
- It costs nothing on purpose. Connection is not a product. It is the most human thing we do, and it is content, community, and pipeline all at once.
- For Fountain Hills
- Built to promote local Fountain Hills businesses, restaurants, and talents: a vehicle that brings tourism and people from across the Valley into town to show them what this wonderful town offers.
- Rollout
- Fountain Hills first, then Scottsdale, Phoenix, Austin, Los Angeles, Denver, Nashville. App coming soon.
Where sport builds community,
and community builds people.
A next-generation hockey, entertainment, and community center built around an entirely new sport: Hyper Hockey. A digitally enhanced evolution of roller hockey with special game modes, visual effects, fan participation, and live entertainment.
But it is much bigger than hockey. It is the physical home of the whole ecosystem.
The programs come first. Before the facility opens, HAT TRICK launches on the ground in Fountain Hills: teaching kids to play roller hockey at the sport court by the skate park, and starting the HAT TRICK mentorship component.
The personal brand.
The narrator of the story.
A content platform: vlogs, seminars, events, community involvement, mentorship and leadership training, and everything SNDAEKOS. It productizes what Sundae offers the world in helping heal humanity.
- Mission
- Show the work. Teach what we learn. Invite people in.
- Why
- It is the top of the funnel for every company here, and the proof that we live what we teach.
- Objectives
- Consistent publishing cadence, seminar and event capture, and a content system that runs through AERIS.